CUSTOMER SURVEYS
Looking to put together an entire customer experience summary? Our relationship with Sassie, a premier mystery shopping software company, allows us to examine your customer experience from a variety of vantage points. Click on the video below to learn more.
You care about your customers’ experience. You want to know when they have a good experience, and you want a chance to make it up to them when they don’t. What keeps them coming back? Would they recommend your business to family and friends?
How do you find out? ASK THEM using our cost-effective and customer-friendly customer satisfaction surveys.
Whereas mystery shopping delivers in-depth objective observations from shoppers trained to execute your specific scenarios and compare your employees’ performance to your corporate standards, customer satisfaction surveys deliver subjective feedback from real customers who have their own expectations and experiences. Together, they make for an outstanding combination.
Marketing Endeavors administers satisfaction surveys to your customers in a variety of ways. The most popular of these methods are:
- IVR (Interactive Voice Response) through a normal toll free phone number. Answering your questions is as simple as hitting a few keys on any touch-tone or cell phone.
- ICR (Interactive Computer Response) allows your customers to register their opinions instantly over the Web.
Also, since numbers never quite tell the whole story, both of these options allow for voice recorded comments (IVR) or written narratives (ICR) that allow your customers to elaborate on exactly why they responded the way they did on the survey.
In the event of a seriously dissatisfied customer, we can rout the customer’s comments (and contact information, if provided) to the appropriate person in your company. This way, we help our clients identify serious customer service problems and react more quickly than ever before.