Want to know everything there is to know about your customers?  Our parent company, The Magnetic Group, provides high-end customer service research that helps clients enhance employee training, improve the customer experience, and generate customer loyalty.  Together, Marketing Endeavors and The Magnetic Group develop programs that meet all the needs of our clients. 

• Best Practices. Are your employees and locations sending messages consistent with your overall brand promise? What phrases and behaviors do your best employees demonstrate that we can implement company-wide? How does your training and service compare to your competitors, and how can yours be better? If these questions keep you up at night, take two Best Practices and call us in the morning.
• Training Videos. The most effective way to encourage employees to embrace training is to show them the true consequences of their actions. Our training videos outline best and worst practices by documenting real customers talking about the service of your employees. Your staff will finally understand the huge impact of every word and gesture, and training will become a friend, not an enemy.
• Depth Interviews. Sure, we conduct quantitative surveys for clients, and these are excellent tools to generate benchmarks, measure perceptions, and quantify behaviors. But sometimes you need more than numbers; you need the understanding behind the numbers. When it’s time to dig deeper and truly understand customer perceptions, we put the pencils down, pick the coffee up, and let the conversations begin.
• Website Enhancement. A truly innovative service that allows you to directly watch customers interacting with your website to make improvements. Flashy websites are great, but they still must be easy to navigate and simple to understand. This awesome tool identifies the strengths and weaknesses of a website and reveals small changes that have an enormous impact on overall usability and satisfaction.
• Concept Testing. “How do you know?” It’s a question businesses often fire at their ad company. “How do you know this concept is true to my brand? Are you sure this ad speaks to my customers?” We get to the bottom of things. As a neutral party with research expertise, we’ll test the creative, garner first-hand customer feedback, and give down-to-earth, grounded insights that will improve the entire project.
• Experience Walk Throughs. Daniel Scroggin observed, “The only way to know how customers see your business is to look at it through their eyes.” We couldn’t agree more. That’s why we have an entire division dedicated to examining and improving the true, in-store customer experience. And when even more detail is needed, we turn your customers into journalists and let them review every aspect of your in-store experience.