by Colleen

It was a gorgeous day as Ryan and I performed a bartender evaluation for one of our restaurant clients.  The cocktails, appetizers, and company were truly stupendous, and I found the service exceptionally friendly and effective.

As we were leaving the restaurant, I exclaimed, “That shop was great! I loved our server.”

Ryan (a Marketing Endeavors veteran) looked at me, shook his head in amusement, and responded, “Colleen, she didn’t even card you.”

This was a while back when I had only been with ME for a couple of months.

Before working with ME, I was excited about being 23 and not being asked for identification.

To me, it was a welcome oversight, as it saved me the hassle of digging through my purse for my driver’s license.

But what customers find convenient and what clients find acceptable are sometimes very different things.

A bartender neglecting to card a 20-something is HUGE. The restaurant risked losing their liquor license and being hit with a multitude of fees.

That’s when I realized how important our job really is…and how many factors go into customer service.

It’s not merely about meeting the customer’s needs; it’s also about employees implementing their company’s values into everything they do.

The servers and bartenders of the world can’t just smile, deliver food, and hope for success. Their jobs are about knowing how to balance personality with company values.

When this is done effectively, customer service becomes an unstoppable force.