Improved Training (thanks to mystery shopping!)

Our parent company, The Magnetic Group, just posted a great new discussion about tellers and their profound ability to impact perceptions of their bank and land more prospective customers.

The main point is this:

• When people walk into a bank, they might be asking for information, but what they really want is a relationship.

Tellers who simply sling brochures at prospects are flagrantly wasting incredible opportunities to land new business for their bank.

And we’d like to point out that these training insights are based exclusively from the data collected by Marketing Endeavors’ top-notch mystery shopping services.

Go read the whole piece.



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