The Friday before the July 4th weekend might be a time to coast for some people.
At 12:30pm last Friday, a retail client called. They were having a big 4th of July promotion and wanted to know how well sales reps at the distribution locations were representing their products and promoting their specials.
They needed our research, and they needed it immediately.
- Scenarios were scripted.
- Questions were crafted.
- Locations were identified.
- Evaluators were recruited.
Within hours we had an entirely new project up and rolling.
Saturday and Sunday, the evaluations occurred. Monday, we created & delivered the in-depth summary report to the client.
How’s that for a rapid response team? From a blank slate on Friday to a completed project by Monday. Oh, yes we did!
Sure, you don’t want every day to be that intense.
But pulling off the impossible gives us the professional thrill that you can’t get with regularly scheduled programming. So we really appreciated the chance to test & prove ourselves.
On Tuesday, the happy client called to request more research.
And that’s why we do what we do.